No, this isn’t the camera you get even if you’re a dedicated amateur enthusiast (Canon’s EOS 5D makes much better sense). Instead, the Fujifilm GFX 50S is a camera for the pros, combining a medium-format sensor with a mirrorless system to give users a whole lot of pixels without the unmanageable size.
In recent years, Fujifilm has been relying on offering larger sensors to edge out competition. That doesn’t change with this camera, which is the first to house the outfit’s G Format sensor, a setup that measures a whopping 43.8 x 32.9 mm. More impressively, the actual camera is no bigger than a standard DSLR (courtesy of the mirrorless design), despite having a sensor 1.7 times larger.
The Fujifilm GFX 50S can take 51.4-megapixel images (really), with each pixel measuring a ridiculous 5.3 microns, so there’s no question you can capture plenty of detail with this thing on hand. It pairs that with the X-Processor Pro imaging system, which should ensure a high level of tone and color reproduction, regardless of the subject. Like the outfit’s similarly mirrorless X series, it gets a carefully-shaped body designed to provide an ergonomic grip, along with multiple physical buttons and dials for easy on-the-fly adjustments.
Features a detachable electronic viewfinder that attaches via the hot shoe on top, an adapter to fit that viewfinder at other angles, a tilting display to make it plenty functional when shooting videos, and a weather-resistant build. Since the new GFX will be an entirely new line, the camera will launch alongside its own series of lenses.
Slated to come out early 2017, the Fujifilm GFX 50S is priced at $8,995.